NEW DELHI: Citizens don't distinguish between ministries as for them there is only "one Govt of India", P K Mishra, principal secretary to PM Modi, told top bureaucrats while urging them to ensure that communication meant for the public must reflect "one govt, one purpose, one narrative".
TOI has learnt that Mishra, while addressing secretaries of ministries and central govt departments last week, spoke about the challenges of "imperfect misinformation" and "messages getting distorted".
A secretary present in the meet said PMO functionaries highlighted how officers and their departments can ensure that communication meant for the public is received, felt and owned, rather than assuming that once a message is transmitted, it is communicated.
Officials also said every department has been asked to focus on digital and social media for govt-citizen communication.
TOI has learnt that Mishra, while addressing secretaries of ministries and central govt departments last week, spoke about the challenges of "imperfect misinformation" and "messages getting distorted".
A secretary present in the meet said PMO functionaries highlighted how officers and their departments can ensure that communication meant for the public is received, felt and owned, rather than assuming that once a message is transmitted, it is communicated.
Officials also said every department has been asked to focus on digital and social media for govt-citizen communication.
You may also like

FIDE World Cup: Pranav, Pranesh, Ganguly provide winning start for India, Divya Deshmukh goes down fighting in first game

Fortnite Simpsons Season release time, maintenance, Battle Pass skins, new map locations

"Have to work on land, sky, water and all three...": COAS Gen Dwivedi on emerging security challenges

'I went on Bargain Hunt for a laugh and my expert showed true colours immediately'

Punjab Vidhan Sabha to hold special session on Nov 4 to mark 350th birth anniversary of Guru Tegh Bahadur




