OpenAI CEO Sam Altman has provided the first update on the app saying that the company plans to monetise the app soon even as the new AI video creation app, Sora , has become a viral hit, climbing to the position of the No. 1 Top Overall app on the US App Store on Friday, October 3. This achievement comes despite the app being limited to an invite-only user base in the US and Canada at launch.
CEO Sam Altman says OpenAI plans monetising Sora
OpenAI plans to give rightsholders more granular control over the generation of characters, similar to its existing opt-in model for likeness, but with enhanced controls, company CEO Sam Altman has said.
He said that many rightsholders are enthusiastic about this new form of "interactive fan fiction," believing it will generate significant value. OpenAI's goal is to apply a standard uniformly, allowing rightsholders to determine their approach, and is aiming to make the platform so compelling that widespread adoption occurs.
Second, Altman says that users are currently generating significantly more video content than anticipated, with many videos being created for very small audiences. To cover costs and incentivise content creation, OpenAI will explore a revenue-sharing model with rightsholders whose characters are generated by users.
While the exact model will require "trial and error," the company plans to launch this initiative soon, he added.
Sora becomes top app on App Store in US
This comes as the new data from app intelligence provider Appfigures (via TechCrunch) suggests that Sora saw 56,000 downloads on its first day (September 30) and accumulated a total of 164,000 installs across its first two days on iOS. This places Sora ahead of rival AI apps like Google Gemini and even OpenAI’s own ChatGPT in the overall rankings.
Sora’s day-one performance puts its debut ahead of major AI app launches such as Anthropic’s Claude and Microsoft’s Copilot.
CEO Sam Altman says OpenAI plans monetising Sora
OpenAI plans to give rightsholders more granular control over the generation of characters, similar to its existing opt-in model for likeness, but with enhanced controls, company CEO Sam Altman has said.
He said that many rightsholders are enthusiastic about this new form of "interactive fan fiction," believing it will generate significant value. OpenAI's goal is to apply a standard uniformly, allowing rightsholders to determine their approach, and is aiming to make the platform so compelling that widespread adoption occurs.
Second, Altman says that users are currently generating significantly more video content than anticipated, with many videos being created for very small audiences. To cover costs and incentivise content creation, OpenAI will explore a revenue-sharing model with rightsholders whose characters are generated by users.
While the exact model will require "trial and error," the company plans to launch this initiative soon, he added.
Sora becomes top app on App Store in US
This comes as the new data from app intelligence provider Appfigures (via TechCrunch) suggests that Sora saw 56,000 downloads on its first day (September 30) and accumulated a total of 164,000 installs across its first two days on iOS. This places Sora ahead of rival AI apps like Google Gemini and even OpenAI’s own ChatGPT in the overall rankings.
Sora’s day-one performance puts its debut ahead of major AI app launches such as Anthropic’s Claude and Microsoft’s Copilot.
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