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“Creativity is connecting the dots, but…”; Steve Jobs's 1982 success mantra revealed and how to master it

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The visionary co-founder of Apple, Steve Jobs, over four decades ago, offered a timeless lesson about what truly sets successful people apart. During his 1982 speech at the Academy of Achievement, Jobs challenged the traditional definition of intelligence. He argued that being “smart” isn’t about how much you know or how quickly you think, but it’s about how you connect ideas that others overlook.

Jobs believed that true intelligence lies in creativity and perception, not just raw intellect. The ability to connect seemingly unrelated experiences to generate new ideas, products, or perspectives defines innovation. His message still resonates today, especially in a world dominated by artificial intelligence and fast-paced technology, where the ability to think differently remains the ultimate advantage.



Steve Jobs on how experiencing different things in life helps you become more creative

According to US Chamber of Commerce, in one of his most quoted reflections, Jobs said, “You have to not have the same bag of experiences as everyone else or else you’re going to make the same connections.” This simple yet powerful idea forms the core of creative problem-solving.

Jobs explained that people who achieve remarkable success often do so because they have a wide variety of life experiences. These experiences, whether travelling, studying different disciplines, learning new skills, or meeting people from different cultures, act as raw material for innovative thinking. When faced with challenges, such individuals can draw from this mental library to approach problems in unique ways.

This concept is sometimes referred to as “cross-disciplinary creativity,” the practice of borrowing ideas from different fields to create new solutions. Jobs himself applied this philosophy throughout his career. His interest in calligraphy, for example, inspired the elegant typography used in Apple’s early computers.

Jobs once said that creativity is simply about connecting the dots but to have dots to connect, you must first collect them through diverse life experiences.


How new experiences and self-awareness unlock the brain’s creative power; Steve Jobs reveals

Modern neuroscience supports Jobs’s belief that diverse experiences stimulate creative intelligence. When the brain encounters new information or environments, it forms new neural pathways. These pathways make it easier to see patterns, link ideas, and think abstractly.

People who stay in repetitive routines often fall into mental rigidity, where their thinking becomes predictable and limited. By contrast, those who constantly learn, explore, and experiment develop cognitive flexibility, which enhances creativity and problem-solving abilities. Jobs’s message is therefore more relevant than ever in a rapidly changing world; those who explore beyond their comfort zones adapt faster and outperform those who stay static. Jobs’s approach to creativity also involved deep self-awareness. He understood that the mind’s default mode is to repeat familiar behaviours. To achieve breakthroughs, one must first recognise mental and behavioural patterns that prevent progress.

This involves honest reflection: identifying procrastination, fear of failure, or reluctance to take risks. These are the habits that make individuals feel trapped in routine and unable to innovate. Recognising them requires stepping back taking time to observe your life from a distance rather than simply moving through it.

In 2019 X (formerly Twitter) post, revealed how the success mantra lesson by Steve Jobs shaped and helped him as a life lesson.





Practical steps to cultivate Steve Jobs’s success skill

To master the skill Steve Jobs described, one must actively seek new and meaningful experiences. Small but consistent steps can reignite creativity and open new neural connections.

  • Set clear, actionable goals: Writing down a specific goal increases accountability and focus. Jobs believed in clarity of purpose, which fuels direction and innovation.
  • Try something new regularly: Whether it’s learning a language, volunteering, or exploring a new hobby, novelty keeps the brain engaged.
  • Network beyond your circle: Talking to people from different backgrounds sparks new perspectives and ideas.
  • Reflect daily: Take 10 minutes each day to evaluate what you learned, what surprised you, and how it connects to your goals.


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