Excitement builds and concerns loom as WWE fans brace for brand crossovers

WWE is known for introducing new ideas to keep fans engaged, and they have done so again with a recent change. Superstars from Raw and SmackDown are now able to appear on each other’s shows. This move has generated a lot of buzz, as it allows for fresh matchups and breaks down brand barriers. It’s a fresh development that adds more variety and unpredictability to WWE programming , offering fans an even more dynamic viewing experience. Let’s shine some light on it.

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Brand crossovers between SmackDown and RAW spark discussions

Fans are excited as the WWE Universe is all geared to face a significant change, one that can generate mixed reactions. It is planning to implement brand crossovers, that is, allowing popular wrestlers from RAW and SmackDown to appear on each other’s shows. This move which is reminiscent of the controversial ‘ Wild Card Rule ’ is aimed at generating excitement. However, it might not sit well with those who remember the backlash from that era.

In 2019, WWE introduced the ‘Wild Card Rule’ allowing a group of superstars to appear across brands effectively blurring the lines of brand exclusivity. The decision led to widespread criticism from the fanbase. Many believed that this undermined the integrity of the brands and hurt the unique identities of both the brands, RAW and SmackDown. Eventually, the company reaffirmed its commitment to brand exclusivity, especially following SmackDown’s move to FOX and the introduction of the WWE draft.

Recently, during an episode of WrestleVotes Radio on Backstage Press, insiders JoeyVotes and TC revealed that fans can expect a significant number of brand crossovers in the lead-up to Survivor Series : WarGames. This trend is already underway, as notable superstars from both brands have started appearing on each other’s shows. For example, Cody Rhodes , Tiffany Stratton, and Nia Jax have made appearances on RAW, while Dominik Mysterio, Liv Morgan, and Raquel Rodriguez have shown up on SmackDown.

The implications of these crossovers are substantial. Historically, such moves can lead to a blend of storylines and rivalries, creating a buzz around potential matchups that fans have longed to see. However, there’s a rising sense of apprehension. Many fans believe this could lead to another erosion of brand split, undermining the unique identities that RAW and SmackDown have built over the years.

As the crossover events continue, it seems likely that this trend will persist well past the Crown Jewel event, with a steady flow of talent between the shows. The timing aligns perfectly with the build-up to Survivor Series: WarGames, suggesting that WWE may be aiming to create a more interconnected narrative leading into this major event.

Ultimately, these changes could bring some exciting moments and fresh matchups and they also raise questions about the future of brand exclusivity. As fans brace for the upcoming weeks, it remains to be seen how this strategy will impact the overall landscape of WWE programming and the sentiments of the audience.

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