Mercedes-Benz India on Monday announced that it recorded its best-ever September sales in India, growing by a 36% compared to September 2024, strongly driven by historic GST 2.0 reforms.
"The GST 2.0 reforms is reflected in the Navratri Sales, which witnessed 2500 units retailed in the nine days of the festival, making it the highest ever Navratri sales for Mercedes-Benz in India," said the luxury car maker in a press release.
"“Mercedes-Benz clocked its best-ever September sales owing to an overwhelming customer response following the GST 2.0 reforms, culminating the pent-up demand. We expect this festive buying spirit to continue in October as well, with upcoming festivities including Dhanteras and Diwali, which traditionally witness spirited buying from customers," said Santosh Iyer, Managing Director & CEO, Mercedes-Benz India. “The reduction in the GST rates has certainly improved customer sentiment with its appropriate timing; as car prices are increasing owing to macro-economic challenges like adverse forex movement, rising operational cost."
The highest ever September 2025 sales also drives Mercedes-Benz’s highest ever Q2 FY 25-26 sales performance with 5119 units retailed. The best-ever sales performance in Q2 FY 25-26 was buoyed by steady demand across ‘Core Luxury’ and ‘Top-End Luxury’ vehicles. The sales momentum in Q2 FY 25-26 was driven by growth in the top-end luxury BEV portfolio, which continued its penetration of 8% in the overall sales volume of Mercedes-Benz India.
Among its best-ever monthly sales for GLS, AMG G63 SUVs and the EQS SUV in September 2025. Top-End Vehicles comprising GLS, S-Class, Mercedes-Maybach, AMG G63 continued to command customer preference with growing trends of hyper-personalization and customization.
Mercedes-Benz continued its BEV acceleration in India with a penetration of 8% to overall sales. The BEV portfolio grew by 10% with highest ever sales for the EQS SUV. The top-end G 580 Edition 1 with EQ Technology is already sold out for the year and bookings are now open for the next slot of deliveries.
"The GST 2.0 reforms is reflected in the Navratri Sales, which witnessed 2500 units retailed in the nine days of the festival, making it the highest ever Navratri sales for Mercedes-Benz in India," said the luxury car maker in a press release.
"“Mercedes-Benz clocked its best-ever September sales owing to an overwhelming customer response following the GST 2.0 reforms, culminating the pent-up demand. We expect this festive buying spirit to continue in October as well, with upcoming festivities including Dhanteras and Diwali, which traditionally witness spirited buying from customers," said Santosh Iyer, Managing Director & CEO, Mercedes-Benz India. “The reduction in the GST rates has certainly improved customer sentiment with its appropriate timing; as car prices are increasing owing to macro-economic challenges like adverse forex movement, rising operational cost."
The highest ever September 2025 sales also drives Mercedes-Benz’s highest ever Q2 FY 25-26 sales performance with 5119 units retailed. The best-ever sales performance in Q2 FY 25-26 was buoyed by steady demand across ‘Core Luxury’ and ‘Top-End Luxury’ vehicles. The sales momentum in Q2 FY 25-26 was driven by growth in the top-end luxury BEV portfolio, which continued its penetration of 8% in the overall sales volume of Mercedes-Benz India.
Among its best-ever monthly sales for GLS, AMG G63 SUVs and the EQS SUV in September 2025. Top-End Vehicles comprising GLS, S-Class, Mercedes-Maybach, AMG G63 continued to command customer preference with growing trends of hyper-personalization and customization.
Mercedes-Benz continued its BEV acceleration in India with a penetration of 8% to overall sales. The BEV portfolio grew by 10% with highest ever sales for the EQS SUV. The top-end G 580 Edition 1 with EQ Technology is already sold out for the year and bookings are now open for the next slot of deliveries.
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