New features keep coming to WhatsApp every day, which gives convenience to the users. But now a feature has come that may bother people. Yes, now something will happen on WhatsApp that was feared for a long time. Meta is now bringing a new way to earn on WhatsApp. The company has recently introduced two new features in its Android beta update (version 2.25.21.11), which include Status Ads and Promoted Channels. Currently, these features are available for select beta users. Status ads will look like Instagram Stories ads. Through this, business accounts will be able to post sponsored content, which will appear in the Status section of users.
It is being seen that gradually, ads have started coming on all platforms. In such a situation, it does not seem to be a big surprise to have ads on WhatsApp. These ads will come in between the status of friends and family, but they will have a 'Sponsored' label so that users can easily identify them. If a user does not want to see the content of a particular advertiser, they can block it.
Talking about the second feature, Promoted Channels, through which a brand or creator can promote their channel. By doing this, their channel will appear at the top in WhatsApp's channel directory. These channels will also have the 'Sponsored' tag. This feature is especially beneficial for those brands and creators who want to get more audience quickly.
Meta says that these changes will not affect the privacy of users. Ads will only appear in public areas like Status and Channels, not in personal chats. This means that your messages will remain ad-free.
Apart from this, Meta is testing another feature, in which users will be able to download their Ad Activity Report. It will contain information about which ad was shown when and by whom. This feature will make the ad system more transparent.
It is clear from these new updates that WhatsApp is no longer just a messaging app for Meta, but is going to become a big advertising platform for brands and creators. Let us tell you that the discussion of advertisements coming on WhatsApp has been going on since 2019, and now finally WhatsApp has decided to show ads.
Disclaimer: This content has been sourced and edited from News 18 hindi. While we have made modifications for clarity and presentation, the original content belongs to its respective authors and website. We do not claim ownership of the content.
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